Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

Artificial intelligence has moved into the commercial mainstream thanks to the growing prowess of machine learning algorithms that enable computers to train themselves to do things like drive cars, ...

Cryptographic algorithms are the backbone of secure data and communication. When deployed correctly, public-key algorithms have generally helped safeguard data against attacks. However, industry ...

The downfall of Zillow’s iBuying business is a reminder of the downsides of relying too much on automation and machine learning algorithms at this stage in the evolution of technology. On this episode ...