NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor Apple’s iPhone 18, ...

The iPhone 18 Pro and Pro Max may be the first phones to go on sale under new Apple CEO John Ternus, but today’s launch hinted at even more hardware launches to come. Apple CEO John Ternus greeted ...

Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 ...

This is CNBC's live coverage of Apple's September "Surprise and shine" launch event. Apple saved the best for last at its biggest launch event of the year on Wednesday, unveiling the foldable iPhone ...