If the way to a man's heart is through his stomach, the way to a dog's is through its ears. That's what Nestlé Purina is banking on with its new advertising campaign, which contains high-pitched ...

We all know the most effective advertising speaks directly to its audience. And in the case of a dog food maker, it doesn’t seem to matter the rest of us can’t hear it. Nestle Purina is trying out a ...

Bust out the Kleenex. This one is tough. Any commercial with dogs is pretty adorable. Case in point, Budweiser’s Super Bowl ad that went viral within minutes of hitting the Internet because it ...

Cadbury, the maker of fine confectionary delicacies, is relieving the Easter bunny of his annual marketing duties and has launched a contest to find the next top pet to star in its upcoming Easter ...