Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered ...

The new AI Overviews ads are coming to users in the US. The new AI Overviews ads are coming to users in the US. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and ...

Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing your campaigns lies in systematic testing. This article ...

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

More Google users might be getting an unprompted taste of Google's AI-assisted Search capabilities, with the company quietly expanding its Search Generative Experience (SGE) to non-test users. SGE ...

After previewing at I/O 2025, Google is beginning to test AI Mode’s new “Search Live” experience. Powered by Project Astra (just like Gemini Live), it lets you have a real-time conversation with ...

Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns. Responsive search ads (RSA) testing can be daunting yet rewarding.

Netflix has started testing a new search feature powered by OpenAI that can help customers find movies and shows to watch, according to Bloomberg. The streaming service has reportedly given select ...