A 20-year marketing veteran, Dirk has a successful track record of driving strategic business initiatives for clients - from digital transformation efforts to innovative and award-winning marketing ...

The most effective data enrichment strategies involve carefully prioritizing the signals and tools that truly drive value, ...

The Geese frontman’s rendition of “Dancing in the Dark” was perfectly timed in promoting the ROG Xbox Ally.

This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

This week, Agency Brief has the exclusive on why Lagunitas hired a new agency, plus an inside look at Publicis Groupe’s ...

Part two of Ad Age’s holiday edition crossword is a festive focus on brand messaging.

New TLDs help brands communicate their purpose, convey their tone and connect with their audience, reducing friction between ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

Usher and his sons star in the first episode of “Carversations,” designed to make it easier to have tough talks.

This week’s roundup features Instacart’s new app in ChatGPT, Google’s entrance into the AI glasses market, WPP’s data tie-up ...

As AI changes the marketing landscape, Meltwater’s 2026 trend report notes that answer engines and agentic AI are among the ...